Did you hear?… Jupiter Media Metrix and Nielsen/NetRatings released Web-use reports

In related news, both Jupiter Media Metrix (www.jmm.com) and Nielsen/NetRatingswww.Nielsen-netratings.com) (released Web-use reports that, while positive, leave you to figure out one in which you want to place the greatest faith and therefore the most positive results. The Nielsen/NetRatings report revealed a 22-percent increase in online activity the day after Thanksgiving compared to the daily average for Monday to Thursday. However, the uptick was not as pronounced as in 2000, when the one-day jump rose 27 percent. Jupiter shed a more positive and, dare we say, more detailed snapshot of shopping activity, although whether or not it is more accurate us up for debate. Jupiter found that the number of different folks visiting e-commerce retailers for the week after Thanksgiving increased 43 percent compared with the same time frame in 2000. In Jupiter’s retail category of “retail – sports/outdoor” (how the company defines this is anyone’s guess), online visits to e-commerce sites (for week following Thanksgiving) practically went into orbit, climbing 131 percent from 209,000 unique daily visitors in 2000 to 482,000 unique daily visitor in 2001. The only outdoor or fitness company listed in the report was L.L. Bean, leading the major catalog company category with visits increasing 14.8 percent from 61,000 unique daily visits in 2000 to 70,000 unique daily visits in 2001. Of course, no word on increased sales as the reports only track visits.