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GearJunkie.com’s editorial headquarters is relocating to Denver, gaining access to world-class testing grounds in the nearby Rocky Mountains.
Founder Stephen Regenold, who is transitioning into a newly-created publisher role, said the move from Minneapolis — along with several senior staffing promotions — follows record breaking traffic and revenue growth in 2017, which prompted him to evaluate the gear and outdoor news site’s next moves.
“I think a common symptom for journalists is that he or she gets up in the morning and says, ‘What’s the news?’ You kind of have that day to day grind mentality, and for years, that’s how I’ve grown GearJunkie.com,” Regenold told SNEWS on Tuesday. “But recently, I’ve stepped back and come up for air to look at the bigger picture.”
Formerly editor-in-chief, Regenold promoted longtime Managing Editor Sean McCoy to fill his old role and oversee the site’s daily content. The company also welcomes four new full-time staff for both the sales and editor teams.
McCoy, with GearJunkie.com for more than six years, said, “Our new Denver bureau gives us access to world-class writers and many of the brands at the spear-tip of product development.”
GearJunkie.com will claim temporary offices in Denver’s Wayfinder Co-op in the Santa Fe Arts District before moving into a larger space also owned by the cooperative, Regenold said.
The Minneapolis office, where GearJunkie.com has been based for more than 10 years, will now serve as the space for advertising and sales as well as various video, event and social media projects. The office will be led by a newly-hired vice president of marketing and operations, Ryan Johnson.
“With our editorial team transitioning to Denver, the GearJunkie Media division in Minneapolis will be focused on creating deeper connections with consumers and the outdoor brands they know and love,” Johnson said in a statement.”