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Fall 2008 SNEWS eFitBiz

This fall's eFitBiz journal, as always all-electronic, takes a look at the reasoning and intricacies of product distribution and the traditional fitness strategy of exclusivity. Changes at retail and with some large manufacturers' distribution prompted industry discussion, which in turn prompted SNEWS to talk to industry and retail leaders. Also included are tips on building exclusive relationships, as well as pointers on maintaining one.


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This fall’s journal, as always all-electronic, takes a look at the reasoning and intricacies of product distribution and the traditional fitness strategy of exclusivity. Changes at retail and with some large manufacturers’ distribution prompted industry discussion, which in turn prompted SNEWS to talk to industry and retail leaders. Also included are tips on building exclusive relationships, as well as pointers on maintaining one.

We’ve rounded out that article with a column on the ins and outs of music copyrights. If you are simply plugging in a CD of your favorite band in the store or using one as your hold music, you could be courting legal issues and penalties. Read what our legal expert has to say and how to protect yourself. Click here to download.