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From the editor: Welcome to the new Outside Business Journal in print

A note from OBJ Editorial Director Kristin Hostetter about the new direction of our print magazine.


A lot has happened since we went to print with our last issue in January of this year. And it’s not just that we’re rounding the corner on the pandemic and starting to transition from all-Zoom-calls-all-the-time to in-person meetings. (Can I hear a “Hallelujah!”?)

For starters, we have a brand-new name. Back in March, The Voice and our digital companion, SNEWS, rebranded under one title that clearly reflects who we are and what we do. Once upon a time, SNEWS was aimed squarely at industry “insiders.” Today’s Outside Business Journal, part of the Outside family of brands, opens its arms to everyone in the outdoor community while staying true to our core mission: covering all facets of the business of being outside.

But it’s not just about our name. Under the leadership of our new art director, Robert Sawyer, we’ve also given our magazine a big visual refresh, with a new style and personality. He’s also brought in a diverse team of talented illustrators to bring our stories to life.

Read more: Access the complete digital issue here

Speaking of stories, this issue is full of great ones. In keeping with our technology theme, Senior Editor Andrew Weaver took a deep dive into the simmering B2B platform war. Marc Peruzzi peels back the curtain on the outdoor data that informs so many of our day-to-day business decisions, discovering that numbers do indeed sometimes lie.

And just to make sure you don’t hit tech overload, we also have some powerful, uplifting stories to inspire you. Alex Temblador spent a weekend shadowing the owners of Slim Pickins Outfitters, the beleaguered Black-owned specialty outfitter in Texas that has been given a second life thanks to the kindness of strangers. And Deputy Editor Elisabeth Kwak-Hefferan explores how fighting cancer is—and isn’t—like a polar expedition for Eric Larsen.

A special thanks to the many brands that stepped up and supported this, our sixth print issue. It’s our beefiest edition yet (104 pages!), and we’re inspired by your trust in us to bring you the outdoor industry stories that matter—and that you won’t find anywhere else.

As always, I welcome your comments and feedback. Don’t hesitate to drop me a line at khostetter@outsideinc.com.

This story first appeared in the Summer 2021 issue of our print magazine. Read the full issue here.