SNEWS 2008 Summer Outdoor magazine

• SNEWS Outdoor Summer 2008 Table of Contents

• Upfront: Change is Opportunity — Letter from the editors plus the contributors’ page.

• Trends: Paddling “Treading Water” — Insiders weigh in on the state of the paddlesports market.

• Trends: Camp Kitchens “Hot Stuff” — What are the key ingredients to oa successful outdoor excursion? Consider stocking these retailer-recommended hot-selling products for consumers wanting to cook outdoors.

• Trends: Tents / Bags / Packs “True Value” — When it comes to new packs, tents and bags for spring ’09, value will rule. With the realities of an uncertain economy, spiking gas prices and climate change sinking into the consciousness of the American consumer, three major pack, tent and sleeping bag trends continue to play out.

• Trends: Lifestyle Apparel “A Salvo of Style” — What influence is style having on today’s outdoor clothing?

• Trends: Climbing “Gravitational Pull” — Climbers make their voices heard more and more through online forums. Climbing equipment today evolves more rapidly than it did in the early days of the outdoor industry, with trends in gear swinging like a pendulum between two influential forces — product innovation and consumer demand.

• Business Tools: Public Relations, Merchandising, and Legal Know-How

1. Get the Word Out — Is your marketing message making an impact
2. Leader of the Brand — Bring your retail brand to life through effective store design
3. And the Beat Goes On — What does it cost to play music in your store? More than you might think!

• Special Report: Economic Crisis “Roughing It” — The outdoor industry faces a tough slog as it navigates difficult economic times

• SNEWS Product Zone — Featuring products from Bridgedale, Camelbak, MSR, Thermarest, Coghlan’s, Cocoon, ExOfficio, Filson, GCI, Garmont, Salomon, Granite Gear, Hilleberg, Horny Toad, Yaktrax, Inov-8, Komperdell, Life-Link, Marmot, Merrell, Monkey Bar, Nalgene, Nomadic State of Mind, The North Face, Grip Pro Trainer, Red Ledge, PUR, OverBoard, K&R, Samsonite OutLab, Sawyer, Spibelt, Timberland, and Under Armour.