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What did the SNEWS team read this week that other fitness insiders might find interesting? Read on to find out.
- How about starting your Friday with an inspirational tale? Read this story of how fitness changed the life of Yvette Franzos of Australia. She was born to a mentally ill mother whose illness took 16 years to diagnose. During those 16 years, Franzos became addicted to drinking and drugs and developed a few eating disorders. Read about how healthy choices turned into a life turnaround.
- Dementia and Alzheimer’s are less likely to get your customers if they continue to exercise and stay physically active as they get older. This Ozarks First story outlines a study done by the Journal Neurology that shows that older people who worked out, even just daily walking, had bigger brains than those who didn’t. And when it comes to the brain, size really does matter.
- Don’t let the fact that the presidential candidates have downplayed global warming fool you — people still care about the environment. In this Natural Resources Defense Council staff blog, one staffer talks about green fitness products and practices we can all embrace. Stocking up on eco-friendly workout gear, such as that from Greenlayer, or even eco-friendly towels, could benefit your bottom line.
- Another good idea to boost your bottom line would be to connect with the “fitness concierges” that are popping up in urban areas, helping clients to connect with different studios and fitness facilities in big cities. Get in good with them and they could be inclined to send people to your stores. Check out this CNN article about this growing career path.
- As you may have noticed at the last few fitness trade shows, apps are all the rage. Now Mad Dogg Athletics is throwing its hat into the ring with a mobile app for its Spinning products. The app integrates your music; tracks your distance, time and calories burned; has voice feedback and other advanced features. Check out this post in the Sacramento Bee for details.
- Are your customers noticing a little wrinkle or two under their eyes? Perhaps it’s all the sugar from this past Halloween holiday or maybe they’re making any number of these diet and exercise mistakes that add years to their faces. Warn them with tips from this ABC News story.
- As we transition from falling leaves to falling snow, your customers are going to need some tips on how to transition from that outdoor workout to one indoors, hopefully using equipment they bought from you. Check out this Enterprise News story that gives a sample workout on stationary bikes, treadmills and other equipment to help your customers make the switch.
- We knew hard-core exercise like CrossFit were fashionable, but the gals and guys down in Kiev take the concept of hard-core fitness to a whole other level. Check out this ABC news story about a photography book that focuses on outdoor gyms around the area where muscle men and women prefer to do Soviet-era workouts with chains and tires
- Moderation is the key to everything turns out. Last week we read a story about how exercise improves mood and positivity, but this week we read this story in Psych Central about how while that is true, too much exercise can make you a little mentally unstable. One study found those who work out 2.5 to 7.5 hours a week, but anything more than that leads to increased depression and anxiety.
- We’ve established that rowing is on fire right now among exercisers, but could another water sport be making its way indoors and into the hearts of your customers? This New York Daily News story speculates that indoor surfing may be the “next big thing.”
- But hey, if indoor surfing doesn’t blow up, you always have kettlebells, which have remained popular since storming onto the fitness scene. This Huffington Post story declares that kettlebells are the go-to workout for women who want that “sexy” figure. But remember to tell your clients to focus on health, not sex appeal, as this will definitely lead to a long-lasting love affair with fitness.
Have you read anything interesting you’d like to share with us? Maybe we’ll include it next week’s column with a little shout out to you. Send a link to the story with the subject line “SNEWS Reads” to be considered.
–Compiled by Ana Trujillo