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The Voice nabs Best B2B Launch award at FOLIO:

SNEWS’ new trade magazine took home the trophy in a highly competitive category for “uncompromising journalism and gorgeous design.”

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At the FOLIO: conference in New York city this week, The Voice, the new independent outdoor industry trade journal published by Outside Business Journal was awarded the Eddie Award for Best B2B Magazine Launch of the year. The highly coveted FOLIO awards honor “uncompromising journalism and gorgeous design.”

“The Eddie [for journalism] & Ozzie [for design] Awards recognize the pillars of magazine and digital publishing—outstanding journalism and content, photography, design, and the extremely talented people who produce it,” said Caysey Welton, content director at Folio:, the 43-year old publishing B2B magazine.

The Voice issue #1 cover
The inaugural issue of The Voice, the best new B2B magazine in the land!Courtesy

The Voice launched in January 2019 with a cover story that explored the power that REI wields within the outdoor landscape, plus features about elitism in our industry, counterfeit and copycat gear, and the results of Outside Business Journal’s exclusive survey on sexual harassment and assault.

The Voice also won an Honorable Mention in the Best Editorial Use of Data category for “Sex, Power, and the Outdoor Industry” by data specialist Charlie Lieu.

“I’m so proud of this award,” said Kristin Hostetter, editor-in-chief. “Building this magazine from scratch was a huge and exhilarating challenge, and our whole team leaned into it with so much passion and energy. It’s so gratifying to see that work recognized by our peers in the publishing industry.”

Two women in black dresses standing in front of FOLIO: backdrop holding a glass award | Sharon Houghton and Kristin hostetter
The Voice Publisher Sharon Houghton and Editor-in-Chief Kristin Hostetter accepted the Eddie Award for Best B2B Launch magazine.Andrea Kupfer

Active Interest Media took home a total of 6 awards

Congratulations to the other winners in the Active Interest Media (AIM family):

  • Climbing for Best Advertorial / Custom Content for Bite
  • Exit 205 for Custom Content / Marketing / Long Form Feature Edit
  • Angles Journal for Consumer, Essays & Criticism
  • Outboard for Consumer, Single Article, Enthusiast/Hobby

Issue #3 in in the works

The next issue of The Voice will drop in late January. It’s packed with bold, diverse voices and tackles more big topics like how to win on (and beat) Amazon, our trade show crisis, racism and tokenism in the outdoor industry, the golden opportunity of e-bikes, and so much more.

If you’d like your brand to be featured in The Voice, please reach out to Casey Vandenoever at