Merchandising Hub Recommended Books

Books by Sharon Leicham for Sale From Merchandising Hub:

How to Sell to Women

By Sharon Leicham

If you’re having trouble attracting women to your business, you’ll want to read this book. It discusses women’s buying preferences, what salespeople need to know about selling to women, how to make your store women-friendly, buying women’s products and marketing to women.

Price: $15.00

Merchandising Your Way to Success

By Sharon Leicham

This soft cover workbook format gets down to merchandising basics but adds chapters on staff training and motivation, retail math, marketing and planning. It’s a great training tool for new employees.

Price: $29.95

If you’re interested in purchasing one of these books, please email at contact@merchandisingHUB.com or call (901) 521-9552.

Reference Books:

The Budget Guide to Retail Store Planning & Design

By Jeff Grant

This book will tell you everything you need to know about opening a store or renovating one. The chapters cover budgeting design services, lease analysis and negotiation, retail floor coverings, ceilings, lighting, wall and floor fixtures and putting it all together.

Confessions of a Window Dresser

By Simon Doonan

This book has laugh-out-loud text and more than 250 full-color images from the author’s career as Creative Director at Barney’s New York and his collaborations with some of the world’s most famous designers, artists and celebrities. Sometimes it’s nice to take a break from problems at work and read a book that makes you chuckle.

Contemporary Visual Merchandising (2nd Edition)

By Jay Diamond and Ellen Diamond

A good basic book on the how to’s of creating displays and merchandising product. Beginners will appreciate its simple format and will find it a useful reference tool.

Encore!

By Peter Glen

This book includes interesting insights on retail stores and customers from the late Peter Glen, the foremost observer of the retail scene and writer for VM+ SD. It’s humorous and helpful. Glen has an earlier book out called It’s Not My Department that’s equally entertaining.

Retail Design

By Otto Riewoldt

Retail Design gives an international overview of outstanding retail projects. The book is stock full of great photographs and interesting commentary. It’s a great place to find merchandising and design ideas.

Signs That Sell

By Sonja Larsen

Signs That Sell uses a grass roots approach to designing signs. This book covers the basics; tells what information signs should have, how to write copy and how to organize an effective signing program. It’s a must-have book for anyone creating his or her own point-of-purchase signs.

Silent Selling; The Complete Guide to Fashion Merchandise Presentation

By Judith Bell

Judith Bell leads the creative merchandising team at Target Stores and, in this easy-to-read book, gives good basic merchandising instruction. This book is a great one for apparel merchandisers and all areas of retail will find it useful.

Stores: Retail Display and Design

By Vilma Farr, Katherine Field

Barr is highly regarded in the merchandising arena and has authored this helpful book giving examples of good display and design.

Visual Merchandising: The Business of Merchandise Presentation

By Robert Colborne

This book covers the basics of visual merchandising including design, composition, color, the use of display props, mannequins, lighting and much more. It’s a book you’ll want in your retail library.

Visual Merchandising+Store Design Workbook

By Greg Gorman

This workbook offers a step-by-step guide for designing floor layouts, lighting arrangements, fixture studies and finished store plans. This book will help any retail storeowner develop the skills to create visual excitement.

Why We Buy: The Secret of Shopping

By Paco Underhill

By observing customer movement in retail stores, the author was able to chronicle the complexities of customer behavior. The insights and observations noted in this book help retailers position products for faster sell-though, create accessible traffic patterns and, in general, anticipate how customers will react to their stores. It’s one of our favorite books.