Brands

Oberalp North America expands leadership team with two promotions

The parent company of Dynafit, Salewa, and Pomoca has elevated two staff members to fill key roles.


Oberalp North America announced this week that Ross Herr, a six-year veteran of the company, has been promoted to sales and marketing director, while Evan Horenovsky, a five-year staffer, will assume the role of supply chain and operations manager.

The parent company of Dynafit, Salewa, and several other outdoor brands, Oberalp said in a release that the two promotions will help the business operate more efficiently as it “continues to expand at an impressive pace.”

Herr’s tenure with Oberalp, which is headquartered in Bolzano, Italy, started in 2015 with a role as sales manager of North America and continued in 2018 with a position as sales and marketing manager for the same region. In his time with the company, Herr has “built a strong sales force, established relationships with dealers and key accounts, and worked with international brand and product management to deliver products and marketing support for its North American market,” according to a company announcement this week.

Read more: How Dynafit invented one of its most revolutionary products and all-time bestsellers

“Ross has been a key contributor to the growth of our brands and positioning them for current and future success,“ said Drew Saunders, Oberalp’s North America country manager. “We have built an outstanding team at Oberalp, and we’re thrilled our team members are developing and advancing their careers with us as we grow.”

Before Oberalp, Herr worked as a sponsorship sales manager at the Vail Valley Foundation, a nonprofit in Avon, Colorado, that promotes the arts, athletics, and education.

As for Horenovsky, he started with Oberalp in early 2016 and worked as an operations analyst for several years before moving into the role of senior supply chain analyst in 2019. Before his time with the company, he worked as a senior buyer for Vail Resorts in Colorado.

In Horenovsky’s new position, he will “oversee the planning, supply chain, and operations” of the company, Oberalp said, as it continues to expand in the North American market.