OIA Insider: Check the sales pulse online with OIA’s monthly Topline Retail Sales Report

The Outdoor Industry Association (OIA) Monthly Topline Retail Sales Report is now available for online viewing. The monthly topline will be released about 5 weeks after month end. The online format includes a topline market summary with an overview and analysis, topline report tables for a quick glance at monthly/ yearly comparisons, and topline dynamic cubes which allow members to slice and dice four years of sales figures.

The monthly online reports will help OIA member companies measure, monitor, and understand what is going out the door at Outdoor Specialty, Outdoor Chain, and Outdoor Internet stores. Members will have the tools to monitor the success of new product categories, find market opportunities and evaluate line expansion.

How to Access the Reports

Go to Outdoor Industry Association’s website: http://www.outdoorindustry.org
Click on Research and Resources
Click on Sales Reports

You will need your OIA user ID and Password to access this information. Contact Melanie Long at OIA for more information about your username and password at mlong@outdoorindustry.org, or to become a member.

Two downloadable PowerPoint tutorials help describe the depth of the topline dynamic cubes. Members can use numerous filters to customize sales reports to fit their individual business goals. The online cubes give members the ability to data mine by category, class, subclass, month, quarter, year, pricepoint, and gender. The topline sales report has improved not only in the format but also in the level of detail (i.e., smaller pricepoints, narrower product levels).

Four webinars will be available to guide members on how to make the most of the Topline Retail Sales Reports:

Session 1: Friday, March 24, 2006, 11:00 a.m. – 11:45 a.m. (Mountain Time)
Session 2: Wednesday, March 29, 2006, 11:00 a.m. – 11:45 a.m. (Mountain Time)
Session 3: Wednesday, April 19, 2006, 11:00 a.m. – 11:45 a.m. (Mountain Time)
Session 4: Wednesday, April 26, 2006, 11:00 a.m. – 11:45 a.m. (Mountain Time)

To register to attend one of our upcoming webinars, go to leisuretrends.webex.com and select the “Training Center” tab at the top of the frame and then the “Upcoming” tab. Click the “Registration” link to the right of the webinar you wish to join and enter your information.