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Brands helping in wake of Hurricane Dorian

Lights, water filters, and funds are en route to victims of the storm.


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Hurricane Dorian ravaged the Bahamas, leaving 23 people dead in its path of destruction. The storm weakened slightly when it made landfall on the coasts of Georgia, South Carolina, and Florida on Thursday and Friday, according to reports. But hundreds of thousands were drenched, left without power, and displaced from their homes. Several outdoor brands have pitched in to offer products and support. 

MPOWERD

MPOWERD Luci light
Courtesy

For $10, MPOWERD is selling Luci lights for people to send to Hurrican Dorian victims. MPOWERD wrote, “We are working with several disaster relief groups and organizations to bring our lights to those affected. We need your help to deliver as many lights as possible to those in the path of the storm. Your support is essential for us to respond to this natural disaster.”

BioLite

Two people looking at BioLite Mercy Corps preparedness kit
Courtesy

Ahead of the storm, BioLite just announced a partnership with Mercy Corps on an Emergency Energy Fund, which will help responding experts place BioLite products where they’ll be most helpful.

  • $15 provides personal solar lighting to an individual, removing the need for candles or lighting that can die out.
  • $30 outfits emergency responders or survivors with hands-free rechargeable headlamps for safe navigation through nighttime or other low light situations.
  • $59 equips a recovery tent with a solar home system that offers multi-area lighting, radio for emergency information, and phone charging to stay in communication with loved ones.
  • $78 enables communities to access clean-burning biomass cookstoves for emergency water boiling and hot meals without reliance on propane.

LifeStraw

LifeStraw
Courtesy

Through the LifeStraw Safe Water Fund, people can donate funds to support the distribution and delivery of safe water to Hurricane Dorian victims. Alison Hill, the managing director, flew to the Bahamas on Friday to help. 

Howler Brothers

None

Until midnight Friday, Sept. 6, Howler Bros will earmark 100 percent of proceeds from online sales for Hurricane Dorian efforts. “Since Dorian is an ongoing story, we have not yet determined how we will divvy up the funds that are raised,” said CMO Rick Wittenbraker. The efforts in the Bahamas will definitely be included, but we also didn’t want to omit the East Coast of the U.S., especially if the situation deteriorates there. We will put up a blog post next week to discuss where funds will go.”

Columbia Sportswear Company

Columbia storefront in India
Courtesy

Columbia Sportswear Company through a Retail Charity Checkout Program is matching in-store donations at all retail and outlet locations in the U.S., dollar-for-dollar up to $50,000, from Sept. 10 to 30. All funds will go directly to the 2019 Atlantic Hurricane Season Recovery Fund of the Center for Disaster Philanthropy. 

Columbia will also match any employee donations from its family of brands (Columbia, SOREL, Mountain Hardwear and prAna) to the Dorian relief effort.

Is your brand helping Hurricane Dorian victims? Email us at snewsedit@aimmedia.com and we’ll add you to the list.