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Outdoor financials: Crocs’ former CEO resigns from board, plus Outdoor Channel

Ron Snyder resigned June 30 from the board of Crocs for personal reasons, the company said Thursday,and Outdoor Channel announced that it will serve as an official partner for the Fly Fishing Film Tour.


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Crocs’ former CEO resigns from board

Ron Snyder resigned June 30 from the board of Crocs (Nasdaq: CROX) for personal reasons, the company said Thursday.

Snyder, who took over leadership of the company in 2005, announced in February that he was resigning from his role as president and CEO, effective March 16. He stayed on the board to help his replacement, John Duerden.

In a filing with the U.S. Securities and Exchange Commission, Crocs said Snyder left the board for personal reasons and not because of any disagreement with the company.

Crocs said its separation agreement with Snyder includes accelerated vesting of options, restricted stock awards and deferred bonuses.

As part of the agreement, Snyder will not be able to compete against Crocs or solicit employees or customers of Crocs until Dec. 31, 2010. He also isn’t allowed to make “disparaging remarks” about Crocs.

Outdoor Channel to partner with Fly Fishing Film Tour

Outdoor Channel (Nasdaq: OUTD) announced that it will serve as an official partner for the Fly Fishing Film Tour (FFFT), an annual event that premieres the country’s best independent outdoor and fishing features, according to a PR Newswire report.

Outdoor Channel and FFFT have struck a multi-year deal to work together in promoting fly-fishing films, presenting a film tour and producing video-on-demand content.

“Fly fishermen are a passionate and loyal bunch, so we’ve sought to create an atmosphere of excitement and audience involvement,” said Chris Keig, a partner at Mayfly Media (owner of the Fly Fishing Film Tour), in the report. “Partnering with Outdoor Channel gives us a larger presence in the market and will help us attract the best and brightest filmmakers out there today. We share a common ambition: the drive to create highly entertaining content for avid outdoor enthusiasts.”

“Our new partnership with the FFFT is part of our ongoing commitment to tap into the best programming and communities for each of our key verticals – fishing, hunting, shooting and adventure,” said Tom Hornish, COO of Outdoor Channel, in the report. “By providing our viewers and affiliates with opportunities to engage with a dedicated well-rounded and unique source of fly fishing entertainment like the FFFT, we’re able to bring the additional platforms of live events and independent films to our audiences. From a marketing perspective, the activation potential is enormous. This is the most effective way to reach the estimated 18 million fly anglers across the country that fish in a wide range of water.”



–Compiled by Marcus Woolf

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