OutdoorMind Partners with Adventure Network, Total Fitness Network

OutdoorMind, parent of Adventure Sports Online, has announced it will partner with Michael Hodgson and Therese Iknoian as major content providers for the Adventure Sports Online web site (www.adventuresports.com). In mid-September, ASO will be introducing a redesigned format, which includes a new look and feel that enhances searches and improves navigation. Stories, columns and how-to’s from the Adventure Network and Total Fitness Network sites, co-founded and co-owned by Hodgson and Iknoian, will be available on Adventure Sports Online (ASO), a provider since 1995 of information about gear, tour and travel companies and of tips on skills, equipment and training. Hodgson and Iknoian — a husband-and-wife team with 16 books between them on outdoor, fitness and training and co-publishers of SNEWS® as well as partners in the recently announced creation of the GearTrends® Network — will update and add content to ASO’s web site as well as supply weekly tips for outdoor and training enthusiasts who access ASO and OutdoorMind clients through the site. “By working with Michael and Therese, ASO has instantly and dramatically increased the strength and credibility of its content,” said Laurel King, co-founder and marketing director. “We will now be able to provide an even greater abundance of quality information that will help our client partners grow their businesses and supply the best content for their customers.”