Royal Robbins clothing line has a new owner
Fenix Outdoor International AG adds brand alongside Fjällräven, Primus, and others.
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Royal Robbins, the U.S. outdoor and travel apparel company founded by the iconic climber with the same name, has been acquired.
Fenix Outdoor International AG announced Wednesday that it has signed an agreement and acquired 100 percent of Royal Robbins, with consolidation to be complete in the second quarter of 2018, according to a news release.
Royal Robbins was founded by Liz and Royal Robbins in 1968. The couple started in Yosemite as climbing trailblazers, which led to the creation of their clothing collection.
“Being a part of Fenix Outdoor provides us with one of the larger platforms in the outdoor space to tell our authentic story, reach new consumers, and access new markets at an accelerated pace,” said Michael Millenacker, president and CEO of Royal Robbins. “The brand will be well-positioned to build on our 50 years of heritage and drive significant growth.”
Fenix Outdoor is an internationally active group focused on products for nature and outdoor life, including clothing and equipment. Brands include Fjällräven, Tierra, Primus, Hanwag, Brunton, and now Royal Robbins, in addition to outdoor retailers Naturkompaniet, Partioaitta, Globetrotter, and Friluftsland. Today the company has presence in over 30 countries worldwide.
“This brand complements the current apparel portfolio of Fenix Outdoor, both from a segment perspective and also from a geographical perspective, where Royal Robbins has a strong position in the North American market,” said Martin Nordin, CEO of Fenix Outdoor.
Royal Robbins was previously owned by Bruckmann, Rosser, Sherrill & Co. LLC.
