SIA names former Burton exec as incoming president

Sargent, who headed up Burton’s strategic partnerships and sponsorships, will replace David Ingemie, who plans to step down in early 2016

SnowSports Industries America announced Thursday that Nick Sargent, a former Burton Snowboards exec will be its new president, replacing David Ingemie, who will step down from the position following the 2016 SIA Snow Show.


Sargent, 45, who headed up Burton’s strategic partnerships and sponsorships, “will leverage his sales and marketing expertise and utilize a unique ability to connect brands, people and ideas to create mutually beneficial partnerships that ultimately progress the winter industry,” officials said. Prior to his 12 years with the snowboard brand, Sargent managed Adidas/Salomon’s global winter Olympic initiatives.

“With significant experience in snow sports and a penchant for growing the industry, Nick will be a huge asset for the organization and our partners,” said Bob Gundram, chair of SIA’s Board of Directors, and president of C3.

“A great admiration for the association’s accomplishments in an industry I love has me very excited and honored to be joining SIA,” Sargent said. “I’m thrilled to come on board at such a pivotal moment in the industry, which is ripe with opportunity at all levels.”

“I’m so pleased to have Nick join SIA to guide the industry into this new chapter. His background in all aspects of the industry, focus on collaboration and love of snow sports made him the ideal candidate. This industry is driven by passion, and he certainly shares that spirit,” Ingemie said.

Sargent will begin in a transitional role, at SIA’s Washington, D.C. headquarters, on Aug. 24 and assume the role of president following the 2016 SIA Snow Show in early February.

Officials said, Ingemie will remain at SIA in the role of “immediate past president” and lead an archival project preserving the organization’s 60-plus-year history.

–David Clucas