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Many brand owners will tell you their brands are trusted, known, and desired. Smith & Wesson, we’ve been all three for one hundred and fifty-nine years. And we prove it.
While trust is an asset most brands aspire to, independent studies prove Smith & Wesson is one of America’s most trusted brands with loyalty and brand championing equal to that of Apple and Google (fielded 1st and 2nd quarters 2011, screen: adults, 50/50 male, female having purchased clothing and general, non-firearm, security and safety products in last five months). In fact, these are some of the very words that consumers have used to describe their feeling about brand Smith & Wesson; serious, durable, tough, strong, reliable,confident,brave courageous, independent, patriotic, â€œA name I trustâ€, “built to last”, “reflects American Values”. Smith & Wesson is looking for select licensees with deep understanding of best of class retailing and merchandising and have product lines and retail relationships that would benefit from our brand recognition and attributes.