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The sixth-annual SNEWS® Fitness Retailer Survey has been in full swing since April 1, and boy have the responses rolled in! We hope — as we know your suppliers hope — you’ll take part if you haven’t already to make this year’s results even more compelling, eye-opening and informative than last year’s.
Your opinion as a retailer is valuable and it’s easy to participate. You can take the survey quickly and easily online, sending us the results electronically AND you’ll also qualify for a thank-you gift. Just go to: www.outsidebusinessjournal.com/FitSurvey. Results are due by April 25 so we can tabulate them in time to include in the July 2008 GearTrends® Fitness magazine. (If you don’t have easy access to the Internet, call our main office, 530-268-8295, and we’ll help you.)
For those who have responded but haven’t finished: Remember to get back to it. If you are on the same computer, you can go back in to the above link and it should take you back to where you left off. If there is any problem with that, please drop an email or call so we can answer your questions or help you finish it on the phone. Everybody’s voice is important (and you won’t qualify for our discount if you don’t finish the whole thing.)
As a thank-you for helping us and the industry by sharing your insights, we are happy to offer one individual,one-year SNEWS® All Access subscription for $75 off. The discount is good for you to activate a new subscription for yourself, a manager, employee or friend of the industry, or also to renew your own. (This is different from a SNEWS® Freebie subscription some of you may have. With this SNEWS® All Access plan you get all the archives, special features, full survey results, PR posting, printing capability and other cool stuff. A Freebie only gets you the current week’s headline news.)
A few things to know:
• If you have more than one store, please have one buyer or manager take responsibility for answering for your entire group.
• Each question needs a response (so we can better track annual changes and so you can get your subscription discount).
• Most of the questions need only a couple of words or names filled in or something checked. The system won’t let you go to the next page unless you’ve put some mark in all the boxes.
• For the last three questions, please take the time to share your wisdom by writing in your thoughts and comments.
• Individual responses will ALWAYS be confidential; we will NEVER share which stores took part or what each said — even with the offer of million-dollar bribes.
Remember, we need completed survey responses by April 25. Once we receive your survey and start tallying them, we will email you instructions on how to activate your discount subscription, so be sure to include a valid email. If you have any general questions, please call the SNEWS® office, 530-268-8295, or email firstname.lastname@example.org. And if you missed the 2007 survey results in last year’s GearTrends®, check it out at www.outsidebusinessjournal.com/surveys.