SNEWS® Live: Hummer test drives at Outdoor Retailer Open Air demo generate mixed reactions
Sport utility vehicle maker Hummer put in it's first appearance at the Outdoor Retailer Open Air demo this week at Willard Bay State Park. Show attendees took the car for a test drive and challenged the notion of the company's efforts to rehabiliate it's image.
Get access to everything we publish when you sign up for Outside+.
This edition of SNEWS® Live is brought to you by The North Face
SNEWS® Live — A sport utility vehicle criticized for its large size and low fuel economy made its debut at Outdoor Retailer Summer Market with a more fuel-efficient model. Hummer’s presence, however, sparked debate on the mission of the industry and the trade show serving it. Hummer is trying to attract outdoor enthusiasts it thinks are likely to use the off-road, military-inspired light H3 truck. A few show attendees took the car for a test drive, while many others challenged the notion of the company’s efforts to rehabilitate its image. Shamane Mills has this report.
