Calling all retailers: SNEWS' annual Retailer Survey is open for responses

The annual SNEWS Retailer Survey is back—a chance for shop owners to speak their minds about what's great, good, not so good, and what desperately needs improvement in the industry. Respond now for a chance to win a $500 gift card.


When it comes to figuring out what’s working and not working in the outdoor industry, speciality retailers have an advantage like nobody else. Our retail community has a firsthand, ground-level view of the good, the bad, and the ugly. They deal with customers and vendors every day, know which products are selling well, and hear the concerns of real people—directly.

Retailers, this is your chance to tell us all of it.

In this short survey, you’ll get an opportunity to comment anonymously on the best and worst companies to do business with, what gear is selling and what simply won’t move, which brands have been the most and least supportive throughout the pandemic, and anything else you’d like the industry to know.

We hope—as we know the rest of the industry hopes—you’ll take part to make this year’s results compelling, eye-opening, and informative. Your opinion as a retailer is valuable and participation is easy, just a few clicks required. Upon completion, you’ll qualify to win a $500 gift card, our way of saying thanks for lending your voice.

A few things to know:

  • Your responses are absolutely confidential and will only be aggregated to report on the overall results.
  • We understand that your responses may be skewed this year due to the coronavirus pandemic. That’s OK. We intend to repeat this survey each year to track changes to responses.
  • In order to qualify for the $500 prize, you must provide your name, email address, title, and store name on the first page of the survey. Again, all responses will remain strictly confidential.

The survey closes at 5 p.m. MST on September 18, so please submit your responses before then.