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Snowsports

Black-owned outdoor business spotlight: Seirus

This San Diego-based company offers accessories to keep your extremities protected during outdoor adventures


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In honor of Black History Month, we’re spotlighting one Black-owned outdoor business per day. You can read the complete series here.

Owner: Mike Carey

Year founded: 1984

What we do

Seirus is an outdoor accessories company. We make items that protect your head, hands, and feet. Our mission is to deliver the best products to enable every outdoor enthusiast to enjoy the greatest comfort and performance during any cold weather activity. We use the most advanced technology and fabrics which has resulted in innovative products like rechargeable heated gloves, our award-winning magnetized convertible mittens, and our new Heatwave Base Layers.

What makes us special in the outdoor industry?

I wanted to create the same thing for others that I wanted for myself, a business environment that provides the space to allow a collaborative being to flourish. What we are creating and working to preserve is a melting pot of stakeholders to build a more inclusive outdoors, filled with transformative experiences. All of this culminates into the development of innovative, high-quality essentials that support everyone to comfortably enjoy the outdoors.