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FOR IMMEDIATE RELEASE
Timmy Dow Momentum Media PR
Wagner Custom Skis Grab Two Medals in Skiing Magazine Test
Telluride, CO (October 5th, 2011) â€“ Wagner Custom Skis, the Telluride, Colorado-based leader in custom ski fitting science, today announced their Official Selection Medals for 2 different models submitted in the spring 2011 Skiing Magazine Independent Ski Manufacturer’s test in Aspen, Colorado.
Submitted as â€œeverydayâ€ models for western and eastern skiers, the Wagner 110 Custom and Women’s 87 Custom were selected from around 40 models as standouts, and therefore will receive â€œOfficial Selection Medalsâ€ in an upcoming issue of Skiing to hit newsstands on 11/1/11. The Aspen event featured 15-20 testers each evaluating about 20 different skis per day. Each pair was used for one run and then testers filled out cards reflecting their responses for categories like flotation, stability at speed, energy, forgiveness, crud performance, versatility and overall impression. After talking with each of the testers informally, the editors awarded the top tier of skis an â€œOfficial Selectionâ€ medal.
CEO Pete Wagner commented, â€œWe submitted 2 types of construction: 1 for the â€œeverydayâ€ western ski and 1 for the â€œeverydayâ€ eastern ski. Everyday western skis had all-Aspen cores with fiberglass structural layers and a Carbon Fiber Torsion box. Everyday eastern skis had maple/aspen cores with 2 sheets of Titanal for the structural layers.â€ Wagner went on to say, â€œAs always, with our skis, we gave them reinforced sidewalls, extra thick bases, oversize carbon steel edges, and lots of love from our Wagner Custom production Jedi’s.â€
Because of Wagner Custom’s unique business model, the skis built for the test are only partway to the level of customization that is generally tailored for a specific customer. Skiing Magazine Assistant Editor Kevin Luby said, â€œSince Wagner Custom makes only fully custom skis, the results are a bit trickier but the skis Wagner brought to our Aspen test impressed the hell out of our testers which leads us to believe that they could make a great pair of skis for anyone.â€
Wagner Custom enters their sixth season as a leader in the growing niche of independent ski makers. New for this season, a Carbon Fiber Torsion Box construction option that dramatically reduces weight in fat skis while reinforcing a ski’s torsional stiffness. More information can be found at www.wagnerskis.com.
Skiing Magazine’s Independent Ski Maker test results will be available on newsstands and at over 700 specialty retail stores on November 1st, 2011.
About Wagner Custom Skis
Wagner Custom was founded in 2006 in Placerville, Colorado, just downstream from the Telluride Ski Resort. Wagner Custom hand-builds precise-fitting skis and snowboards one-at-a-time, each unique and designed for a specific rider. Wagner uses only the finest raw materials, and all skis and boards are crafted around sturdy, solid wood cores. Wagner shapes and assembles skis using state-of-the-art 21st Century equipment in what may be the world’s greenest ski factory, running entirely on wind and solar energy. Visit Wagner Custom online at www.wagnerskis.com.