South Korean conglomerate makes pitch to buy Lafuma Group

French outdoor company Lafuma Group confirmed Tuesday that it is in early talks to possibly sell the company to South Korean conglomerate E-land.

Lafuma, which includes its namesake brand as well as Millet and Eider, reported sales of nearly EU 250 million in 2011. Sales were up 8 percent in the first half of 2012 to EU 132 million.

“According to our practices, our board of directors will analyze this offer, in the respect of our social and strategic commitments,” Lafuma Group President Philippe Joffard said in a statement.

Founded in 1980, E-Land began and focuses its business on clothing, but has grown to own retail malls, restaurants, hotels and construction businesses. It has subsidiaries worldwide, including the United States, China and Europe.

–David Clucas