Spanish outdoor brand Ternua to make U.S. entry via Lorpen merger
Technical mountaineering, climbing and skiing apparel brand aims to sell through specialty outdoor retailers.
Get access to everything we publish when you sign up for Outside+.
Ternua, a 25-year old outdoor apparel brand well-known in Europe, will enter the North American market via a merger with performance sock brand Lorpen.
Financial terms of the deal between the two privately held Spanish companies was not disclosed.
Both brands will remain intact under the new Ternua Group with its North American headquarters in Toronto, Canada headed up by Lorpen’s Bruce Barrows, vice president of sales and marketing. The office will add new customer service staff, employing 9 people total, excluding the warehouse, officials said. Ternua will also share Lorpen’s production facilieis in Puebla, Mexico. Worldwide, Ternua employs 175 people.
Both brands will be at the 2015 Outdoor Retailer Winter Market and SIA Snow Show trade shows in January.
Ternua officials said they will target specialty retailers to introduce its technical mountaineering, climbing and skiing apparel to U.S. and Canadian customers and is part of a larger strategic plan to grow the brand beyond its current European and Asian markets. By 2015, it will be distributing to 50 countries.
“The synergies derived from this merger will benefit everybody involved — both the Lorpen and Ternua brands; the retailers who are looking for a fresh, new brand to carry in their stores; and consumers who seek out European-designed technical outerwear,” said Jokin Umerez, Managing Director at Ternua. “Throughout this expansion, Ternua will maintain its strong sustainability philosophy. The company uses only 100 percent GOTS certified organic cotton, has replaced all DWR C8 water repellent finishes with [more] environmentally friendly DWR C6, feature 100 percent recycled packaging materials, and is even pioneering the use of recycled down in its garments.
The brand also works with well-known ingredient brands Polartec, Gore-Tex, PrimaLoft and Pertex.
Ternua was founded in 1990 in collaboration with Spanish mountain athletes Alberto and Felix Inurrategi and is a European Outdoor Group member.