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The Herd launches in the SNEWS® chat area

The Herd is loose and, we trust, entertainment for all is the result. We want chuckles. We want ye-gawds reports. We want gossip (be nice, please). We really really want the off-beat, ridiculous, wacky or irreverent. Photos are absolutely encouraged, especially of parties or stupid industry stunts...


The Herd is loose and, we trust, entertainment for all is the result.

It began with a simple conversation between Marc Sani, publisher of Bicycle Retailer and the Outdoor Retailer Show Dailies, and our own Michael Hodgson. That confab, about a column to inject a little more life and humor into the Outdoor Retailer daily show rag, launched a column called “The Herd” at that winter show. Debuting Jan. 27, it delivered “a potpourri of gossip, innuendo and stories overheard” on the show floor.

But The Herd gained a life of its own. After the outdoor show, our team at SNEWS® decided to let it loose to thunder onto the pages of the SNEWS® Industry Chat, bringing with it its galloping humor, insight and smiles about what we all have indeed “heard.” Or seen. Or emailed. Or read….

Come feed The Herd! Add your droppings … er … postings to the corral by clicking here.

We will post our own bits and pieces, inspired by what we see, hear, and get referrals about from you, our readers, as well as many other industry friends who know no shame in laughing at themselves and others.

We want you to do the same: We want chuckles. We want ye-gawds reports. We want gossip (be nice, please). We really really want the off-beat, ridiculous, wacky or irreverent. Photos are absolutely encouraged, especially of parties or stupid industry stunts. And, “shhhhhhh,” your secret is safe with us. Sources are never revealed, naturally. However, we won’t approve anything that starts a stampede, i.e. nothing nasty, insulting, back-stabbing or hurtful.

Are your fingers itchin’ to pull the trigger? Our email is: Herd@snewsnet.com. Become a member of the Herd. Who knows, maybe we’ll come up with a special Herd secret handshake or maybe even a T-shirt as a thank you for really creative submissions.

Get Herd, Be Herd, Join The Herd.