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OBJ Outdoor Index, May 2021: Our industry remains a rock-solid investment

The OBJ Outdoor Index moderated in May, but it still outpaced other indices, proving that publicly traded outdoor businesses remain a safe bet.


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The outdoor industry continues to roll along, plowing through post-pandemic bumps in the road and outpacing other sectors of the economy with relative ease.

Last month, publicly traded corporations that boast one or more outdoor brands in their portfolios again toppled indices such as the Dow Jones Industrial Average, S&P 500, and Nasdaq Composite. They also outperformed those indices in April and the calendar first quarter, when Outside Business Journal began tracking the industry’s stocks with our new investment tool, the OBJ Outdoor Index.

The companies of the OBJ Outdoor Index saw their shares grow an average of 4.7 percent during May. Though down from 5.8 percent in May, that mark was far above the Dow Jones (1.9 percent), S&P 500 (0.5 percent), and Nasdaq (-1.5 percent) composites in the same period.

OBJ Outdoor Index vs. other indices: May 2021

Index May chg%
OBJ Outdoor Index +4.7%
Dow Jones +1.9%
S&P 500 +0.5%
Nasdaq -1.5%

Of the 25 public companies that OBJ tracks, nine saw their shares decline in the month, while one was unchanged. Declines ranged from the low-single digits to double digits.

Yet six companies posted gains in the double digits during May. The big winner was Vista Outdoor Inc., whose momentum last month included a pair of strategic acquisitions the company announced at last week’s Investor Day

Here are May’s top performers.

  1. Vista Outdoor Inc. (NYSE: VSTO): +33.7%
  2. Callaway Golf Co. (NYSE: ELY): +27.5%
  3. Clarus Corp. (Nasdaq: CLAR): +27.3%
  4. Adidas AG (OTC: ADDYY): +18.5%

Read more: Vista Outdoor CEO Chris Metz talks M&A, the return to REI, and more

Tracking the monthly OBJ Outdoor Index

Below is the OBJ Outdoor Index for May. The Index shows how 25 public corporations—mostly parent companies of outdoor brands, with a couple of retailers and a ski resort operator included as well—performed in the calendar month. 

The chart includes the companies’ share prices on the last business day of the previous month (April 30), their share price on the last business day of the just-completed month (May 28), the percent change in that period, and market cap (equal to share price times the total number of shares outstanding).

Foreign companies’ shares are presented here in U.S. dollars and designated as OTC (over-the-counter) securities since they aren’t listed on U.S. stock exchanges.

Underneath the stock chart is a capsule on each of the 25 companies of the OBJ Outdoor Index, including headquarters location, connections to the outdoor industry (if not immediately obvious), and key executives.

Read more: Invest in these outdoor companies, says “Mad Money” host Jim Cramer

This Index is a living document. We’ll update the chart as needed (monthly and at the end of each quarter), we’ll edit capsules based on organizational changes made, and we’ll add or remove companies based on mergers and acquisitions, newly available trading information, IPOs, and other relevant developments.

For more coverage of these companies—including breakouts of brand performance, where available—check out our quarterly financial recaps, which provide relevant details about outdoor public companies’ most recent earnings reports, including revenue and net income. Click here for part one of Q1 2021 summaries and look for part two in the next week.

OBJ Outdoor Index: May 2021

Company Ticker Share Price 4/30/21 Share Price

5/28/21

Chg%

May 21

Market Cap

5/28/21

Adidas AG (OTC: ADDYY) $154.79 $183.37 +18.5% $71.5B
ANTA Sports Products Ltd. (OTC: ANPDY) $448.22 $506.94 +13.1% $54.8B
Callaway Golf Co. (NYSE: ELY) $28.95 $36.92 +27.5% $6.8B
Camping World Holdings Inc. (NYSE: CWH) $43.54 $44.39 +2% $3.9B
Canada Goose Holdings Inc. (NYSE: GOOS) $42.27 $40.33 -4.6% $4.5B
Canadian Tire Corp. (OTC: CDNAF) $160.28 $171.00 +6.7% $10.5B
Clarus Corp. (Nasdaq: CLAR) $18.61 $23.69 +27.3% $741.8M
Columbia Sportswear Co. (Nasdaq: COLM) $109.01 $102.73 -5.8% $6.8B
Compass Diversified (NYSE: CODI) $25.44 $25.95 +2% $1.7B
Deckers Outdoor Corp. (NYSE: DECK) $338.20 $335.44 -0.8% $9.3B
Dick’s Sporting Goods Inc. (NYSE: DKS) $82.58 $97.53 +18.1% $8.7B
Emerald Holding Inc. (NYSE: EEX) $5.61 $5.65 +0.7% $407.4M
Fenix Outdoor International AG  (OTC: FNXTF) $141.35 $141.35 NC $1.9B
Garmin Ltd. (Nasdaq: GRMN) $137.24 $142.24 +3.6% $27.3B
GoPro Inc. (Nasdaq: GPRO) $11.23 $11.22 -0.1% $1.7B
Helen of Troy Ltd. (Nasdaq: HELE) $211.21 $210.48 -0.3% $5.1B
Johnson Outdoors Inc. (Nasdaq: JOUT) $141.81 $122.19 -13.8% $1.2B
Newell Brands Inc. (Nasdaq: NWL) $26.96 $28.69 +6.4% $12.2B
Samsonite International SA (OTC: SMSEY) $9.15 $9.49 +3.7% $2.7B
Thule Group AB (OTC: THUPY) $23.98 $23.65 -1.4% $4.9B
Vail Resorts Inc. (NYSE: MTN) $325.16 $326.88 +0.5% $13.3B
VF Corp. (NYSE: VFC) $87.66 $79.72 -9.1% $31.3B
Vista Outdoor Inc. (NYSE: VSTO) $32.61 $43.59 +33.7% $2.5B
Wolverine World Wide Inc. (NYSE: WWW) $41.72 $36.46 -12.6% $3B
Yeti Holdings Inc. (NYSE: YETI) $85.42 $87.60 +2.6% $7.6B

OBJ Outdoor Index: Company Guide

Adidas AG (OTC: ADDYY)

  • Headquarters: Herzogenaurach, Germany (U.S. operation is based in Portland, Oregon)
  • Outdoor connection: While Adidas might be known for its athletic apparel, the company also possesses some core outdoor DNA through its Portland, Oregon-based Adidas Terrex and Five Ten brands.
  • Key executives: Michael Kadous, head of North America, Adidas Terrex and Five Ten

ANTA Sports Products Ltd. (OTC: ANPDY)

  • Headquarters: Xiamen, China (subsidiary Amer Sports is based in Helsinki, Finland, and its U.S. operation is based in Ogden, Utah)
  • Outdoor connection: ANTA is the owner of Amer Sports and its portfolio of outdoor and snow sports brands—Suunto, Salomon, Arc’teryx, Armada Skis, and Atomic.
  • Key executives: Jie Zheng, CEO, Amer Sports

Callaway Golf Co. (NYSE: ELY)

  • Headquarters: Carlsbad, California
  • Outdoor connection: Though primarily a golf manufacturer (like Acushnet above) and now the owner of Topgolf, the company made a big play in the outdoor space in late 2018 with the acquisition of European outdoor brand Jack Wolfskin.
  • Key executives: Richard Collier, CEO, Jack Wolfksin; Diana Seung, GM, Jack Wolfskin North America

Camping World Holdings Inc. (NYSE: CWH)

  • Headquarters: Lincolnshire, Illinois
  • Outdoor connection: Camping World tried its hand at outdoor retail but abandoned that play in 2019.
  • Key executives: Marcus Lemonis, CEO

Canada Goose Holdings Inc. (NYSE: GOOS)

  • Headquarters: Toronto, Ontario
  • Outdoor connection: In addition to its eponymous apparel brand, Canada Goose owns and operates footwear brand Baffin.
  • Key executives: Dani Reiss, CEO

Canadian Tire Corp. (OTC: CDNAF)

  • Headquarters: Toronto, Ontario
  • Outdoor connection: CTC boasts an iconic outdoor brand, Helly Hansen, in its portfolio. (It also operates a chain of sporting goods retail stores throughout Canada.)
  • Key executives: Paul Stoneham, CEO, Helly Hansen

Clarus Corp. (Nasdaq: CLAR)

  • Headquarters: Salt Lake City, Utah
  • Outdoor connection: Clarus is a holding company whose flagship outdoor brand is Black Diamond Equipment. Clarus also owns Rhino-Rack, Pieps, SKINourishment plus two bullet manufacturers.
  • Key executives: John Walbrecht, President

Columbia Sportswear Co. (Nasdaq: COLM)

  • Headquarters: Portland, Oregon
  • Outdoor connection: In addition to the Columbia brand, the Portland-based apparel and footwear giant includes Mountain Hardwear, prAna, and SOREL in its portfolio.
  • Key executives: Timothy Boyle, CEO

Compass Diversified (NYSE: CODI)

  • Headquarters: Westport, Connecticut
  • Outdoor connection: Long known for its hook-and-bullet assets, CODI added a big outdoor name in the fall of 2020 with the acquisition of BOA Technology Inc.
  • Key executives: Shawn Neville, CEO, BOA Technology

Deckers Outdoor Corp. (NYSE: DECK)

  • Headquarters: Goleta, California
  • Outdoor connection: Deckers is a major player in outdoor and active footwear with such brands as Hoka One One, Teva, Sanuk, and Ugg.
  • Key executives: Wendy Yang, President, performance lifestyle brands

Dick’s Sporting Goods Inc. (NYSE: DKS)

  • Headquarters: Pittsburgh, Pennsylvania
  • Outdoor connection: The sporting goods retail giant recently launched an outdoor store concept called Public Lands, led by industry veteran Todd Spaletto.
  • Key executives: Lauren Hobart, President and CEO; Todd Spaletto, President, Public Lands 

Emerald Holding Inc. (NYSE: EEX)

  • Headquarters: San Juan Capistrano, California
  • Outdoor connection: Emerald is the owner and operator of the twice-annual Outdoor Retailer and Surf Expo trade shows.
  • Key executives: Hervé Sedky, CEO

Fenix Outdoor International AG (OTC: FNXTF) 

  • Headquarters: Zug, Switzerland (U.S. headquarters in Louisville, Colorado)
  • Outdoor connection: The Swiss company’s outdoor brands include Fjallraven, Royal Robbins, Brunton, and Primus.
  • Key executives: Martin Nordin, CEO; Nathan Dopp, CEO Americas

Garmin Ltd. (Nasdaq: GRMN)

  • Headquarters: Schaffhausen, Switzerland (U.S. headquarters in Olathe, Kansas)
  • Key executives: Clifton Pemble, President and CEO

GoPro (Nasdaq: GPRO)

  • Headquarters: San Mateo, California
  • Key executives: Nick Woodman, CEO

Helen of Troy Ltd. (Nasdaq: HELE)

  • Headquarters: El Paso, Texas
  • Outdoor connection: Among its many consumer brands is Hydro Flask, the maker of insulated and stainless steel drinkware.
  • Key executives: Julien Mininberg, CEO

Johnson Outdoors Inc. (Nasdaq: JOUT)

  • Headquarters: Racine, Wisconsin
  • Outdoor connection: The company owns two outdoor brands (Eureka and Jetboil) and two watercraft brands (Old Town and Ocean Kayak).
  • Key executives: Helen P. Johnson-Leipold, Chairman and CEO

Newell Brands Inc. (Nasdaq: NWL)

  • Headquarters: Atlanta, Georgia
  • Outdoor connection: The company’s core outdoor brands are Marmot and Coleman (and there is some crossover into outdoor with its other consumer brands Contigo, Ex Officio, and Stearns).
  • Key executives: Ravi Saligram, CEO

Samsonite International SA (OTC: SMSEY)

  • Headquarters: Hong Kong
  • Outdoor connection: The luggage giant owns outdoor pack and bag brands Gregory Mountain Products and High Sierra.
  • Key executives: John Sears, VP, Gregory

Thule Group AB (OTC: THUPY) 

  • Headquarters: Malmo, Sweden
  • Outdoor connection: The Swedish maker of Thule car racks, luggage, and baby strollers recently got into car-top campers with its purchase of Tepui.
  • Key executives: Magnus Welander, CEO; Fred Clark, President Americas

Vail Resorts Inc. (NYSE: MTN)

  • Headquarters: Broomfield, Colorado
  • Outdoor connection: In addition to being the largest ski resort operator in the world, Vail also operates massive lodging and retail operations.
  • Key executives: Rob Katz, CEO

VF Corp. (NYSE: VFC)

  • Headquarters: Denver, Colorado
  • Outdoor connection: One of the biggest, most influential corporations in the outdoor industry, VF Corporation owns and operates an “outdoor” portfolio of The North Face, Altra, Icebreaker, Smartwool, Timberland, and an “active” portfolio of Eagle Creek, Eastpak, JanSport, and Vans.
  • Key executives: Steve Rendle, CEO

Vista Outdoor Inc. (NYSE: VSTO)

  • Headquarters: Anoka, Minnesota
  • Outdoor connection: Vista did some rightsizing of its portfolio in recent years, shedding its firearms assets, and its outdoor portfolio now consists of CamelBak, Camp Chef, Bell, Giro, QuietKat, and Venor.
  • Key executives: Christopher Metz, CEO

Wolverine World Wide Inc. (NYSE: WWW)

  • Headquarters: Rockford, Michigan
  • Outdoor connection: Another of the big footwear players, Wolverine owns and operates such outdoor brands as Merrell and Chaco, while other brands include Wolverine, Saucony, and Cat Footwear.
  • Key executives: Blake Krueger, CEO

Yeti Holdings Inc. (NYSE: YETI) 

  • Headquarters: Austin, Texas
  • Key executives: Matthew Reintjes, President and CEO