Treasure trove of information revealed by SNEWS Fitness magazine Article Index

Have you ever thought, “I know SNEWS® wrote an article on (insert topic of interest here), but what issue was that in?”

Guess no more! Use this index to find any article printed in past GearTrends® magazines (now called SNEWS® magazine as of the 2008 issue), FitBiz or eFitBiz by SNEWS® publications.

Now entering our seventh year, SNEWS amassed quite an inventory of topics covered in the past six years of magazines – in fact, close to 80 category and product analyses, articles, survey results, special reports and much more.

Originally running in our summer 2008 SNEWS magazine, this index spans 2003 to 2008, and it will help you rediscover an article you’ve forgotten, reveal topics you may have missed over the years, or help you track down ones you’ve tried to find. Newer readers will find topics they perhaps never knew we investigated.

Two letters after each title and author tells you where the article appeared:

FB = FitBiz or eFitBiz

GT = GearTrends magazine (2003-2007 issues)

SN = SNEWS magazine (2008 issue and thereafter)

How to use this index:

>> Articles have been categorized by broader topics, such as “Business Tools” or “Treadmills,” as well as cross-referenced, such as “See also: cycles, ellipticals, technology” to help you locate what you need.

>> Categories are in alphabetical order.

>> Once you have found the article you want, go to www.outsidebusinessjournal.com/magazines. Click on the applicable magazine cover, pick the article you want from the table of contents, then click to download a PDF of the entire article—exactly as it appeared in that issue.

Accessories

“Measuring Up” by Martha Schindler Connors, ’07 GT, p. 18. Measurement tools, including pedometers, body-fat calipers, calorie-tracking devices, body-composition monitors and watches.

“Mind the Small Stuff” by Clyde Soles, ’04 GT, p. 24. Heart rate monitors, stability balls, tubes and bands, and body fat scales and calipers.

Associations & Non-profits

“Allied Front” by Therese Iknoian, ’03 GT, p. 24. Benefits of a fitness-specific industry association.

“Making the Grade” by David Ferris, ’03 GT, p. 36. Report card on associations and industry non-profits.

Business Tools: Branding/PR/Marketing

“Balancing Act” by Chris Harges, ’06 GT, p. 24. Pointers on effective product packaging using stability balls as an example.

“Get the Word Out” by Lee Weinstein & Brian Berger,’08 SN, p. 18. Tips on effective PR and marketing messages.

“Losing Control” by Marcus Woolf, ’08 SN, p. 30. Pitfalls of trademarks becoming generic terms, plus advice and examples.

“Making a Mark” by Len Cercone, ’03 GT, p. 40. Branding concepts.

“Making Your Mark” by Chris Harges, ’05 GT, p. 38. Branding concepts.

“To PR or Not To PR” by Chris Ann Goddard, ’03 GT, p. 32. Public relations.

See also: Business Tools: Retail, Business Tools: Customer Service/Outreach, Industry Resources, Legal Issues

Business Tools: Customer Service/Outreach

“For Better or For Worse” by Michael Hodgson, Spring ’05 FB, p. 1. Investigative report on e-commerce development and trends.

“On Target” by Gregory Florez, Spring ’05 FB, p. 4. Building customer service relationships at retail by offering personal training services.

“Passion Pays Off” by Kate Bednarski, ’05 GT, p. 32. Cause marketing.

“Path to Change” by Therese Iknoian, ’06 GT, p. 38. Analysis of “Stages of Change” theory and its affect on buying patterns.

“Untangling the Web” by Craig Delger, Spring ’04 FB, p. 6. Creating an in-store information portal.

“What Women Want” by Kate Bednarski, ’04 GT, p. 20. Connecting with women shoppers.



See also: Business Tools: Branding/Marketing/PR, Business Tools: Retail, Industry Resources, Legal Issues

Business Tools: Retail Operations

“Art of Giving” by James Mills, Fall ’06 FB, p. 1. Increasing sales with gift cards and certificates.

“Board of Appeal” by Arnold Sanow, ’08 SN, p. 19. Organizing a retail advisory board.

“Brace Yourself” by Marcus Woolf, ’06 GT, p. 12. Preparing businesses for natural disasters.

“Catching the Bug” by David Ferris, Spring ’04 FB, p. 4. Viral marketing email campaigns.

“Line of Attack” by Frank Sanders, ’07 GT, p. 22. Business exit strategies.

“Tax Time” by Jeffrey Taksey & Edward Neff, Fall ’07, p. 8. Year-end tax planning tips.

See also: Business Tools: Branding/Marketing/PR, Business Tools: Customer Service/Outreach, Industry Resources, Legal Issues

Cardio Equipment, General

“Lost in the Fray” by Debbie Talanian, ’03 GT, p. 34. Climbers, steppers, cross-country ski simulators and rowing machines.

“Take the A-Train” by Therese Iknoian, ’07 GT, p. 38. The new breed of alternative elliptical- or stepper-like trainers.

“That’s Entertainment” by Gina DeMillo Wagner, ’08 SN, p. 6. Integrated entertainment technology, features and trends in cardio equipment.



See also: Cycles, Ellipticals, Exergaming, Technology, Treadmills

Cycles, Indoor Studio Cycles / Stationary Bikes

“I Want To Ride My Bike” by Julie King, ’04 GT, p. 16. Stationary bikes.

“On a Roll” by John Agoglia, ’06 GT, p. 34. Indoor cycles.

See also: Cardio Equipment, General; Technology

Eco Issues

“Going Green” by Marcus Woolf, ’07 GT, p. 24. Trends in eco-friendly business practices.

Ellipticals

“No Passing Fancy” by Jean Suffin, ’05 GT, p. 28. Elliptical history, growth and trends.

See also: Cardio Equipment, General; Technology

Exergaming / Entertainment

“Get In the Game” by Michael Hodgson, ’05 GT, p. 16. Games and exercise as growth category.

See also: Cardio Equipment, General

Industry Resources

“Dial 411 Industry Directory” by SNEWS® editors, ’03 GT, p. 46. A directory of key fitness retail suppliers.

“Industry Directory” by SNEWS® editors, ’08 SN, p. 40. A directory of key fitness retail suppliers.

See also: Legal Issues, Trade Show

Legal / Law Review

“Are You Protected?” by David Miclean, ’04 GT, p. 44. Protecting products, inventions, logos and secrets.

“Confidential Conundrum” by James Moss, ’07 GT, p. 36. Pros and cons of email confidentiality statements.

“Go the Distance” by James Moss, Spring ’05 FB, p. 6. Lifetime warranties.

“On the Case” by SNEWS® staff, ’05 GT, p. 40. Sampling of SNEWS® Law Review website stories.

Manufacturing Trends

“Asian Infusion” by Doug Schnitzspahn, Fall ’07 FB, p. 1. Manufacturing in China and product quality control.

“Nerves of Steel” by John Agoglia, ’05 GT, p. 20. Special report on steel price trends.

“Test of Mettle” by Doug Schnitzspahn, ’08 SN, p. 24. China’s influence on rising steel prices.

Merchandising

“Clean Up Your Act” by Sharon Leicham, ’07 GT, p. 28. Tips for establishing a retail cleaning schedule and regular maintenance.

“Leader of the Brand” by Sharon Leicham, ’08 SN, p. 20. Communicating your store brand through merchandising.

“Lighten Up” by Sharon Leicham, ’05 GT, P. 26. Store lighting tips.

“Making the Case for Space” by Sharon Leicham, ’04 GT, p. 38. Display tips for accessories.

“The Idea Factory” by Sharon Leicham, ’03 GT, p. 38. Merchandising resources.

“Stores with More” by Sharon Leicham, ’06 GT, p. 28. Profiles of remodeled specialty stores.

“Tricks of the Trade” by Sharon Leicham, ’03 GT, p. 30. Tips on displays and fixtures.

Regional Reports

“Pulse of the Nation” by SNEWS® editors, Spring ’04 FB, p. 8. What’s up at retail by region.

“Talk of the Town” by Therese Iknoian, Spring ’05 FB, p. 8. What’s up at retail by region.

Research Reports

“Know Thy Customer” by Therese Iknoian, Spring ’04 FB, p. 1. Analysis of SNEWS®-commissioned study on who is shopping where.

Retail Trends

“All the Store’s a Stage” by Doug Schnitzspahn, ’07 GT, p. 12. A look at the future of specialty retail.

“From Passion to Profit” by Therese Iknoian, ’05 GT, p. 12. Market consolidation.

Retailer Rankings/Reports

2004: “Big, Bigger, Best” by Therese Iknoian, Spring ’04 FB, p. 10. 2003 ranking of specialty, sporting goods and mass merchandisers, plus a look at changes.

2005: “Topsy Turvy” by Therese Iknoian, Spring ’05 FB, p. 14. 2004 ranking of specialty, sporting goods and mass merchandisers, plus a look at changes.

2006: “Numbers Game” by Therese Iknoian, Spring ’06 FB, p. 1. 2005 ranking of specialty, sporting goods and mass merchandisers, plus a look at changes.

2007: “What’s the Score?” by Therese Iknoian, Spring ’07 FB, p. 1. 2006 ranking of specialty, sporting goods and mass merchandisers, plus a look at changes.

2008: “Caught in the Storm” by Therese Iknoian, Spring ’08 FB, p. 1. 2007 ranking of specialty, sporting goods and mass merchandisers, plus a look at changes.

Retailer Surveys, SNEWS® annual



“2003 SNEWS® Fitness Retailer Survey” by SNEWS® editors, ’03 GT, p. 16.

“2004 SNEWS® Fitness Retailer Survey” by SNEWS® editors, ’04 GT, p. 50.

“2005 SNEWS® Fitness Retailer Survey” by SNEWS® editors, ’05 GT, p. 42.

“2006 SNEWS® Fitness Retailer Survey” by SNEWS® editors, ’06 GT, p. 46.

“2007 SNEWS® Fitness Retailer Survey” by SNEWS® editors, ’07 GT, p. 42.

“2008 SNEWS® Fitness Retailer Survey” by SNEWS® editors, ’08 SN, p. 35.

Strength Training

“A New Dimension” by John Agoglia and Therese Iknoian, ’05 GT, p. 34. Functional trainers’ history, progress and trends.

“Give Me Strength” by Michael Hodgson, ’04 GT, p. 48. Development and product trends in multi-weight dumbbell systems.

“Pump It Up” by Michael Hodgson, ’03 GT, p. 28. Home gyms.

“Work It Out” by Jackie Crosby, ’08 SN, p. 10. Fold-away home gyms.

Stretching

“Stretching the Imagination” by Michael Hodgson, ’06 GT, p. 20.

Technology & Innovation

“Brain Trust” by Therese Iknoian, ’04 GT, p. 28. Talking to industry inventors about what they do.

“Evolution of the Interface” by Doug Schnitzsaphn, Fall ’06 FB, p. 8. History and development of cardio equipment consoles.

“2nd Coming—The Next New Thing” by Therese Iknoian, ’03 GT, p. 12. Looking at the future of product innovation.

Trade Show

Health & Fitness Business Expo Planner 2007, ’07 GT, p. 45.

“Trade Off” by Marcus Woolf, ’04 GT, p. 12. Challenges facing trade shows.

Treadmills

“Striding Along” by Julie King, ’03 GT, p. 20. Product trends and development.

Vibration Training

“All Shook Up” by Clyde Soles, ’06 GT, p. 42. Pros, cons, history, product update.

Walking / Running

“Walking the Walk” by Therese Iknoian, ’04 GT, p. 40. Nordic pole walking fitness trend.

Women in Business

“Glass Ceiling in an Iron World” by Therese Iknoian, ’07 GT, p. 30. Executive women’s roles in the fitness industry.

Yoga / Pilates / Mind-Body

“To Ohmmmm…Or Not To Ohmmmmm” by David Ferris, ’04 GT, p. 32. Trends in yoga and Pilates gear.

“Within Reach” by Therese Iknoian, ’08 SN, p. 14. Yoga market growth and fitness retail opportunities.

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Index Key:

FB = FitBiz or eFitBiz

GT = GearTrends® magazine (2003-2007 issues)

SN = SNEWS® Magazine (2008 issues and after)

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