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VF Corporation appoints 20-year company veteran to CFO

Longtime VF employee Matt Puckett is succeeding Scott Roe, who will retire from VF after 25 years with the company and six as chief financial officer.


Denver-based VF Corporation announced a major change in its C-suite this week with the appointment of 20-year company veteran Matt Puckett to executive vice president and CFO. Puckett will succeed former CFO Scott Roe, who will remain with VF through May to close out the company’s fiscal year and help with the transition.

Puckett, 47, will serve on VF’s executive leadership team and report to the company’s chairman, president, and CEO, Steve Rendle.

Matt Puckett
Puckett, a 20-year veteran of VF Corporation, will take over as CFO in May.

“I’m very pleased to announce Matt as VF’s next CFO,” Rendle said. “Matt’s VF career has given him a broad range of experience in all facets of financial management, and he deeply understands our company and financial model from his experience working within our brands, our business units, and across international markets. Matt is a clear example of VF’s robust succession planning approach and there’s no one more qualified than him to serve in the CFO position as we pursue the next phase of the VF growth strategy.”

Read more: VF has unveiled two ambitious new company initiatives

Puckett joined the company in 2001 as a senior accountant in the finance organization. He later served as CFO of VF’s sportswear coalition, which managed the brands Nautica (sold in 2018) and Kipling. He was named CFO of Timberland following VF’s 2011 acquisition of the company, helping lead the ensuing integration process. And in 2015, he was promoted to CFO of VF International. He held that role, based in Stabio, Switzerland, until 2019. He then returned to the U.S. and became vice president of global financial planning and analysis.

Puckett will formally assume the chief financial duties of the $9 billion company upon Roe’s departure next month. Roe, who said he is retiring from VF Corporation to pursue other opportunities, spent 25 years with VF, including the last six as CFO.

“Scott has had a tremendous career at VF and his impact on our organization has been significant,” said Rendle. “Scott was instrumental in helping to build our international platforms during his time as CFO of VF International. He has overseen a number of VF’s acquisitions and divestitures and been a significant partner in helping to actively evolve our brand portfolio throughout his tenure. And importantly, Scott has enabled VF to consistently deliver on our commitments to shareholders and stakeholders, even during challenging times. Scott has worked closely with Matt over the last several years to ensure a smooth and natural transition. We will forever be grateful for his dedication and service.”