We be clubbin’: Power clubs making comeback

Resurgence of power clubs evident to some manufacturers

Geico may have started something when it began featuring cavemen in its advertisements several years ago.


Now people are eating the Paleo diet, and many are working out with power clubs or clubbells, weighted clubs made from wood, iron or steel that look like little baseball bats.

Apollo Fitness, manufacturer of fitness accessories, debuted its new line of clubs at the Health and Fitness Business Expo this past September and has seen an uptick in orders of the products.

Matthew Losciale, general manager for Apollo Athletics, said the clubs are used for various workouts ranging from yoga to mixed martial arts. They experienced a bit of popularity in 2010, but Losciale said he’s seeing a resurgence of interest among buyers for the product, which means consumers are probably asking for them.

Such is the cyclical nature of the fitness industry.

“Like kettlebells, clubs have somewhat of a cultist following,” Losciale told SNEWS. “There are certain trainers that use only clubs.”

Among the company’s offerings are the Retro Wood India Club (MSRP $17 for one) and the Iron Power Club, which ranges from 5-25 pounds with varying prices for each. BodyKore also introduced some thinner iron power clubs at HFB that range from 5-25 pounds each.

Losciale said that so far many of the orders for clubs come from the East Coast, from Florida to New York.

Online retailer Fitstream said the ancient exercise, which debuted in the fitness history books in India in the late 1800s, has experienced a few cycles of popularity — including now.

Plus, it’s so easy a caveman can do it:

  1. According to Iron Edge, which sells steel power clubs, working out with these products will develop shoulder strength, endurance and flexibility. Specifically it will develop rotator cuff strength and shoulder flexibility and stability.
  2. Power clubs can supplement the ever-popular kettlebell workouts. Selling them in conjunction with kettlebells could be a good idea.
  3. According to Function and Fitness Ireland, power clubs use can promote good posture and is a great tool for functional training.
  4. They’re portable.
  5. Like kettlebell training, the fluid movements of club swinging are effective and exhausting, resulting in a great workout.