- The North Face recently hired Brian Moore to fill its newly created vice president of footwear position. Moore was previously at Timberland.
- K2 Sports, of Seattle and headed by President and CEO Anthony DeRocco, recently appointed Verde PR as its agency of record. Verde PR is headed up by Founder and CEO Kristin Carpenter-Ogden.
- MIPS AB, a leader in helmet safety technology and headed up by CEO Niklas Steenberg, has hired Backbone Media to manage its public relations and communications. Backbone Media is headed up by partners Penn Newhard, Nate Simmons and Greg Williams.
- Footbalance, an innovator in custom footbed technology, announced a partnership with Waypoint Outdoor to drive sales in the northwest territory. Waypoint Outdoor has been a leading outdoor sales agency since 2008. Sales Representative Michael Stevens will work with the Footbalance team. Based in Seattle, Waypoint Outdoor, headed up by Jim Purdy and Bob Holding, also currently represents Arc’teryx, KEEN, Suunto, Vasque, Nemo and Solio.
- Salomon USA recently appointed Lance Taylor as its newest sales representative in the Rocky Mountain territory for its footwear and apparel sales force. Taylor is Salomon’s former footwear and sales product associate and has been with the company since 2007.
- Boa Technology, based in Denver, Colo., recently hired Merle McCreery as chief financial officer and made a number of new hires across several departments. McCreery brings a wealth of financial leadership to Boa and previously worked at Deloitte & Touche and StorageTek, and served as CFO for multiple venture capital corporations.
- Boa Technology also hired Doug Starkey as a regional account manager on the company’s sales team. Starkey comes to Boa from N-R-G Foods, makers of Honey Stinger, where he worked as sales manager.
- Boa Technology also hired Claire Sprague as senior graphic designer; Elizabeth Moore as marketing manager; Madison Proper as its accounts payable specialist; Elyse Caldwell, an All-American snowboarder who competed at a national level, as its new administrative assistant; Chris Converse as project engineer; Zach Jensen as prototype technician; and Joel Donahue as IT generalist.
- ExOfficio, a leading manufacturer of adventure travel clothing, recently hired Bill Inman as the director of design and product development. Inman will manage all aspects of product development, from the creation of apparel and category goals to the selection of materials that will allow ExOfficio to continue delivering exceptional quality, unique designs and innovative solutions for comfort and optimal performance.
Have news of a new hire or promotion within the outdoor industry? Let us know at email@example.com.
–Compiled by Ana Trujillo