Al Whitworth

Doug Prentice, formerly with Columbia Sportswear, has joined the company as Vice President, Merchandising.

Gerry Zimmerman joins White Sierra and will be covering accounts based in New York, New Jersey, Pennsylvania, Delaware, D.C. & Maryland.

Adventures in the snow demand dependable apparel & in value conscious times affordable quality & performance are customer favorites! Now, in a blast from the past, White Sierra is bringing back jackets that convert into vests.

White Sierra will host a membership drive for American Hiking at Winter OR. This event will feature a free Tek Jacket for the first 40 members who sign up for a reduced price membership courtesy of White Sierra and American Hiking.

New discoveries inspire wisdom, insight, and a broader world view, and with 20 total pieces, White Sierra’s Spring 2009 Earth Friendly Apparel Series is the perfect complement for adventures outside the norm.

White Sierra announces a partnership with American Hiking Society to promote hiking, & increase membership. A kickoff event will be held at White Sierra’s booth (21031) at 1:00 PM the first day of the Summer Outdoor Retailer Show.