Boston-based global athletic leader New Balance today announced two management changes within the company's Senior Leadership Team. Paul Heffernan will assume the newly created position of Vice President, Consumer Experiences for New Balance. Global product and marketing efforts for the brand will be led by Joe Preston.
New Balance announced today that it has acquired the Vital Apparel Group, one of the leading active apparel companies in the United States, based in New York.
New Balance Athletic Shoe, Inc. is pleased to announce the opening of its first retail store in Massachusetts this Friday, September 15, 2006. The store will specialize exclusively in athletic footwear, apparel and accessories.
Global athletic footwear leader New Balance Athletic Shoe, Inc. announced today that it had won a significant trademark infringement lawsuit in China against Chinese footwear maker Qiuzhi Footwear. The court awarded New Balance a monetary award of 600,000 RMB (USD $75,000) and ordered Qiuzhi to stop producing its “New Barlun” athletic shoes.