SIA's 3rd annual Industry Achievement Award was presented to longtime snow sports industry leader, educator and promoter Mary Jo Tarallo. The award acknowledges dedication to the snow sports industry.
Snow sports will always be at the mercy of snowfall, but what have we learned the last two seasons? To help answer that question, the SIA Research Team created the State of the Industry Video to provide insight into consumer spending habits.
SnowSports Industries America (SIA) is pleased to announce the release of the 2012 Women's Market Intelligence Report, which provides an in-depth look into women's spending in the snow sports marketplace.
SIA recently announced additional on-site events and features for the new Sourcing Snow trade show, scheduled for January 30th- February 1st at the Colorado Convention Center’s Mile High Ballroom.
SIA and publishing partner Active Interest Media have appointed Andy Hawk as Publisher and Cindy Hirschfeld as Managing Editor of the SIA Snow Show Daily. Daily coverage will expand with an On-Snow Demo Guide and a Season Ending Wrap-up.
The SIA Snow Show 2012/13 Sneak Peek is set to air on The Ski Channel’s Video On-Demand network from September 10 through December 10 giving snow sports fanatics a rare glimpse into the annual trade-only Snow Show.
The Retailer to Consumer Guide, SIA's FREE advertising and marketing guide, developed to help retailers build effective marketing programs and drive traffic to their stores became available this week in print and online at: snowsports.org/rmg
More than 27,000 snow sports industry retailers, reps, manufacturers and media received their copy of the redesigned SIA 2012/13 Snow Sports Industry Planner last week.
SIA has re-released an updated version the Revisiting Growing the Snow Sports Industry report from last fall. The report offers valuable insight on increasing sales and participation in addition to strategies for targeting sales and marketing.
SIA released the comprehensive 2012 SIA Snow Sports Participation Report today detailing snow sports participation trends, demographic profiles, and major differences between core and casual participants.