Becca Stanek

Consumer taste buds prefer ingredients their mouths can pronounce. See what's ahead for retail shelves in 2016.

From filters to bottles, hydration looks to fit seamlessly with the user’s activity. Take a look at what's ahead for retail shelves in 2016.

Have an idea for an outdoor product, innovation or business? OIWC is giving women a chance to pitch it and get the concept rolling.

SNEWS looks at three direct-to-consumer-only outdoor start-ups and the challenges and opportunities that lay ahead in an evolving marketplace.

Tech company uses 3-D scans of footwear to provide customer fit recommendations beyond just a shoe size.

As outdoor retail leader grows, it looks to maintain connection its with consumers. Can a larger REI also remain small and local?

In this reoccurring series, SNEWS identifies and highlights industry start-up brands vying for a place on outdoor specialty retail shelves.

Health nuts want natural ingredients; millennials ask for the ability to customize. Learn the new treats and trends for nutrition at outdoor retail.

Handheld bottles target wide spectrum, from ultrarunners to beer lovers. See what's ahead in 2015 for outdoor retail.

In this reoccurring series, SNEWS identifies and highlights industry start-up brands vying for a place on outdoor specialty retail shelves.