BIKE EXPO a success right from the start
BIKE EXPO, the new cycling sports show by Messe München International, ended on July 26th, 2009 with positive results. Right from the beginning the exposition distinguished itself with a high level of international participation. On the first two days, exclusively reserved for industry professionals, more than 5,000 trade show visitors from 42 countries received an overview of the innovations for the upcoming season. On the weekend more than 20,000 consumers came to BIKE EXPO in Riem, to find out about tomorrow’s trends and to test the latest models on a number of demo tracks.