Bill Bussler

Wisconsin Pharmacal Company is launching three new first aid kits under the Coleman® name -- one of the most trusted and widely-purchased brands in outdoor activities.

Celtic, a full-service Advertising and PR agency, was recently recognized by the Ice Age National Scenic Trail for its service, commitment and quality work.

Wisconsin Pharmacal Company has partnered with numerous worldwide relief organizations and the U.S. Army to assist those recently affected by the devastating earthquake in Haiti.

Wisconsin Pharmacal Company has hired John Wright as Director of Sales. Wright is an outdoor industry veteran with more than 20 years of diverse category experience.

After several days on the road, representatives from Wisconsin Pharmacal have made frequent stops at cities and towns both large and small to generate excitement for Coleman® Repellents.

Atwater Carey®, the most trusted name in wilderness medicine, has launched a new Website at atwater-carey.com.

Atwater Carey and Potable Aqua, two popular outdoor health and safety brands, are proud sponsors of the Save the Poles Expedition.

Licensing agreement to bring new outdoor health and safety products to market under Browning name

Atwater Carey and Potable Aqua, two popular outdoor health and safety brands, recently finalized a sponsorship agreement with Eric Larsen. Larsen is a respected explorer, educator and writer who recently participated in the One World Expedition, the first-ever summer expedition to the North Pole.