Brunswick/Life Fitness

Everyone has a different motivation for working out. For some, it’s to fit back into that favorite pair of jeans, for others it’s to walk up the stairs and not be out of breath, or to finally run that marathon they’ve been talking about for years. Leading exercise equipment provider, Life Fitness, wants to find those individuals whose commitment and motivation to working out has created a life-changing experience with its annual “I Live It!” contest.

LAKE FOREST, Ill., May 11 -- Brunswick Corporation (NYSE: BC) today announced it has named Kristin M. Coleman, 40, its vice president, general counsel and corporate secretary. Coleman will assume her duties May 20, and will report to Dustan E. McCoy, Brunswick's chairman and chief executive officer.

There is no better motivator than friends, family and personal trainers. To capitalize on this interaction, the Life Fitness Virtual Trainer Web Site (www.virtualtrainer.lifefitness.com) launches its new “buddies” feature that enables exercisers to create and share cardio workout programs with their friends and family.

Life Fitness has once again answered the needs of the marketplace by introducing the Optima Series, a beautifully designed comprehensive strength-training solution that offers single and multi-exercise machines, as well as benches and racks. The line adds 20 pieces to the company’s extensive breadth of product. Life Fitness is debuting the first 13 pieces in the Optima Series line at the 2009 IHRSA trade show with seven more strength-training machines that will be introduced later this year.

Mike Zinda has been promoted to vice president of sales for national accounts and Latin America for Life Fitness, the company announced today.

Life Fitness has promoted Tim McCarthy to vice president of the international business unit, the company announced today.

Brunswick Corporation (NYSE: BC) announced today that Bruce J. Byots, 50, has been named vice president - corporate and investor relations, reporting to Peter B. Hamilton, senior vice president and chief financial officer.

Brunswick Corporation (NYSE: BC) today announced that it will make Brunswick Dealer Advantage benefits and services available to its Life Fitness dealers in the United States and Canada.

Brunswick Corporation (NYSE: BC) announced today that J. Steven Whisler, retired chairman and chief executive officer of Phelps Dodge Corporation, has been elected to Brunswick's board of directors, effective immediately.