ATTA-facilitated meetings at Outdoor Retailer show create new marketing opportunities
Continuing to open doors between the adventure travel and outdoor gear industries, the ATTA recently hosted key adventure destinations at the Outdoor Retailer (OR) trade show in Salt Lake City, Utah (June 22-25, 2009). While the ATTA member destinations attending expressed strong interest in pursuing partnerships that provide this level of exposure, the brands they met with were also quick to recognize the potential for collaborations.