Understanding your yoga studio’s signature story
Similar to the elevator pitch to a total stranger, the signature story of yourself and your business tells a tale of transformation in your life.
Similar to the elevator pitch to a total stranger, the signature story of yourself and your business tells a tale of transformation in your life.
In-between the all the studying and socializing, more youth should be getting outdoors during their formative college days.
Find out how to protect your business but keep good karma among owners, teachers and students.
In this reoccurring series, SNEWS identifies and highlights industry start-up brands vying for a place on outdoor specialty retail shelves.
Successful entrepreneurship is far less sexy than bright lights and big money. It takes planning, budgeting and measuring.
Before you market to the yoga consumer, find out who they are, where they live and why they practice.
Brands continue to refine sports bras to match the complexity of a woman.
Services like GearCommons.com and Outdoors.io connect consumers to shared gear — and could help specialty retailers, too.
Thinking about opening your own yoga studio? Get a pro's take on the top hurdles to overcome and tips to stay strong in the early going.
The 12-year old après ski wear brand has ceased production and is in negotiations to be sold, SNEWS has learned.