Drew Simmons, Pale Morning Media, drew@palemorning.com

Polartec® debuts new fabric designed specifically for 'dynamic' activities.

Pale Morning strengthens it's climbing and backcountry industry presence with the addition of Taylor VanRoekel

In response to growing consumer demand for innovation and 100% domestic manufacturing, Westcomb Outerwear has elevated its Rocky Mountain brand presence with the addition of the Smoky Anderson sales agency.

To prepare for the unexpected during the upcoming Himalayan climbing season, Westcomb adventure-athlete Don Bowie has developed a simple formula.

Westcomb, the 100% Canadian-made performance outerwear innovators, today announced the debut of the Chrome Jacket -- a first-ever combination of Primaloft® insulation and Polartec NeoShell®.

Anchored in the tactical market and growing rapidly in hunt, fish and outdoor retail, SOG® Specialty Knives & Tools has selected Pale Morning Media as their public relations agency of record, effective immediately.

Responding to a rapid and broad increase in consumer demand, Westcomb Outerwear (www.westcomb.com) has expanded Canadian representation by engaging four established sales agencies.

Fans of cycling legend Rebecca Rusch can get up close, can get personal, and can get an autograph from the four-time Leadville 100 champion and Buff® Ambassador at Interbike in Las Vegas later this month.

For the last 20 years, Buff, Inc., has traveled the world to sponsor world-class athletes and remarkable events.

Deuter (www.deuter.com) has retained Pale Morning Media for mainstream and mass-market public relations outreach, with a primary focus on media outlets in New York City.