Drew Simmons, Pale Morning Media, drew@palemorning.com

Extending a tradition of excellence and innovation, Westcomb Outerwear was honored at the recent Outdoor Retailer show with a 2012 Backpacker Magazine Editor’s Choice Snow Award.

This July, eVent® Fabrics announced a major expansion of their award-winning performance collection with a shell material that is both 100% waterproof and air permeable, known as eVent® DVL.

Pale Morning Media LLC, a public relations and strategic communications firm specializing in the outdoor world, recently added Kara Herlihy to their Vermont-based public relations team.

Westcomb Outerwear extended their tradition of innovation this week, as the only 100% North American-made apparel brand to receive a 2012 North American Apex Award.

Garmont North America (www.garmontusa.com) will distribute Movement Skis in the U.S. and Canada, effective immediately.

Prior to the 2012 Outdoor Retailer Winter Market show, the Westcomb Shift didn’t exist. Not as a name, not as a prototype, not as an idea. Yet this month, the Shift will debut as the newest, most innovative Westcomb Outerwear creation to date

Buff, Inc. Expands Operations and Customer Service teams to Support Rising U.S. demand Apparel and outdoor retail veterans Natalie Tatsy and Hugh Ewing, Jr. join growing team at iconic outdoor gear brand

Buff, Inc., the global headwear brand known for iconic outdoor style, versatility and protection, will partner with Pale Morning Media for US public relations support.

At Outdoor Retailer Winter Market, Westcomb (www.westcomb.com) will debut their 2012-13 FX freeride collection, an eye-catching group of snowsport silhouettes featuring leading edge materials and forward-thinking designs.

Pale Morning Media, a public relations and creative communications agency specializing in the outdoor world, is saluting and thanking the team at American Rec (www.americanrec.com) for a 9-year agency-client relationship that comes to a close.