Day 2 Retailer Report
5 shop buyers on what gear has them most excited, trade show fatigue, and where to have the most fun on the show floor.
Author
Elisabeth Kwak-Hefferan
Elisabeth Kwak-Hefferan is a Fort Collins-based freelance writer and editor who covers the outdoors, environment, health, science, and culture. She is the deputy editor of The Voice, Rocky Mountain Editor for BACKPACKER, and the author of Frommer’s Yellowstone and Grand Teton National Parks guidebook. Her work has also recently appeared in Sunset and 5280.
My Stories
Day 1 Retailer Report
5 shop buyers share the scoop on their most-wanted gear, biggest holiday season frustrations, and fantasy ski partners from the show floor.
5 questions for Mirna Valerio
The ultrarunner, writer, and Merrell ambassador teaches us to love our bodies and overcome negativity.
5 questions with Big Agnes’ Garett Mariano
Big Agnes employees are testing 18 products and advocating for access to public lands while hiking 740 miles of the Continental Divide Trail.
The Outdoor Brand Playbook, Part 5: Developing an Amazon strategy
Ignoring the ecommerce behemoth isn’t an option anymore—but that doesn’t mean navigating this channel is easy.
The Outdoor Brand Playbook, Part 4: Going above & beyond for retail partners
Customers still love brick-and-mortar retailers—so the smartest vendors make sure shoppers know where to get a premium touch-and-feel experience with their gear.
The Outdoor Brand Playbook, Part 3: Finding the perfect retail fit
Distributing too widely can spell trouble for a vendor’s brick-and-mortar strategy, but pairing up with the right retailers is a match made in sales heaven.
The Outdoor Brand Playbook, Part 2: Managing channel conflict
What was it Abraham Lincoln said about a house divided? When a vendor’s internal channels compete, everybody loses—but when they work as a team, businesses thrive.
The Outdoor Brand Playbook, Part 1: Channel surfing
Managing multiple distribution channels takes finesse, but the payoffs of maintaining a robust wholesale business are worth it.
Reinvigorating the “quintessential badass brand”
Black Diamond’s president, John Walbrecht, shares his signature disruptive strategy and insights on the pressures of running a publicly traded company.