Brands get into the documentary film biz
Why try the same old ad campaign when you can make a movie?
Author
Emma Athena
Emma is an award-winning adventure journalist and all-around mountain lover. She currently lives in Boulder, Colorado, where you can find her running dirt paths or scaling vertical rock when she’s not behind a keyboard or curled up with a book. To peruse her other work—fiction, nonfiction and otherwise—visit her website: emmaathenamurray.com.
My Stories
Call them skiers—not female skiers
How Blizzard Tecnica’s Women 2 Women initiative is paving the way toward equity for female ski consumers, designers, and retailers across the globe
Sponsored Content
5 ways Nikwax supports its retailers
Nikwax makes it easy for retailers to carry, sell, and explain the importance of gear care and maintenance.
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How a teenage kid invented a solution for wet feet
When a Brit named Nick cooked up an environmentally-friendly wax for his boots, he had no idea he was building a company that would help legions of hikers stay dry and become a leader in sustainability.
How one artist uses her paintings to spark curiosity in conservation
Through live-art installations, Sarah Uhl has raised thousands of dollars for the safeguarding of public lands and clean water.