Why is Patagonia now selling wine?
Patagonia Provisions this week unveiled a collection of wines, ciders, and sake, bolstering its existing lineup of food and beer.
Eric Smith is an award-winning business journalist who covers breaking news, economic insights, market trends, and M&A across the outdoor industry. He is a former sportswriter for the Anchorage Daily News and, most recently, a senior business editor for SGB Media. His outdoor business writing also has appeared in Outdoor Retailer’s Snow Show Daily, REI’s Co-op Journal, and Warren Miller’s SnoWorld. Originally from Memphis, Tennessee, Eric now lives in Louisville, Colorado. Reach him by email, on LinkedIn, Twitter, or at his website.
Patagonia Provisions this week unveiled a collection of wines, ciders, and sake, bolstering its existing lineup of food and beer.
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