This new startup is helping brands grow their e-commerce channels, including European brands breaking into the U.S. market
We spoke with Patrick Lynch, formerly of Backbone Media, to learn more about KAR Direct, the startup he launched in 2019 to help brands grow their e-commerce channel—and their brand recognition.
When an oil company targeted The North Face with a tongue-in-cheek marketing campaign accusing the brand of hypocritical climate activism, it served as a reminder of the contentious—yet partially codependent—relationship between the outdoor and fossil fuel industries.
GOA welcomed Big Agnes and Osprey, plus five new retail shops, bringing its total membership to 65 vendor partners, 96 retail members, and 196 retail locations.
The OBJ Outdoor Index for the second quarter shows that outdoor businesses continue to outperform other industries by a wide margin.
With Outdoor Retailer and the Big Gear Show just a few weeks out, both shows have released critical information about what attendees can expect.
The artist Futura had filed a trademark infringement lawsuit against the brand earlier this year because he said the apparel technology’s logo resembled one of his atom designs.