Icebug hires Gary Richter as US brand manager
David Ekelund, CEO of Icebug AB, based in Göteborg, Sweden, has announced the hiring of Gary Richter to manage the brand in the US. Richter will immediately begin groundwork for a more focused strategy for the brand, which produces outdoor, running, heavy duty winter and casual footwear that emphasizes traction above all. But with fit, function and style.