Consumers Value Brands' Commitment to Social Purpose Even In Recession, Global Study Finds
New findings from this year's goodpurpose(TM) global study of consumer attitudes reveal that nearly seven in 10 (68%) consumers would remain loyal to a brand during a recession if it supports a good cause, and 71% say that when they think about the economic downturn, they have either given the same or more time and money to good causes.