Gregory Niver

Check out Gregory Niver's author page.

Check out Gregory Niver's author page.

Optic Nerve, the Denver-based sport sunglass manufacturer, has signed on as the title sponsor of the 6th annual 24 Hours of ERock mountain bike race.

Denver-based sport sunglass manufacturer, Mountain Shades Inc., announced today they have entered into a three-year licensing agreement with Global athletic leader, New Balance.

SOS Outreach, a Colorado-based youth outdoor charity, will recognize Optic Nerve President Bill Cotton for his contributions and commitment to youth development in the outdoor industry.

Mountain Shades, Inc, the Denver-based sport sunglass manufacturer announced today the promotion of Gregory Niver to Optic Nerve Brand Manager, the premier brand in the company’s optical portfolio.

Colorado sunglass manufacturer, Optic Nerve, unveils 50 percent larger goggle line and adds $39 price point sunglass collection

ptic Nerve, the Denver-based sport sunglass manufacturer, will introduce three new performance eyewear pieces at the 2010 Interbike Trade Expo in Las Vegas, NV next week.

With two thirds of Eric Larsen’s Save the Poles Expedition successfully completed, Optic Nerve, the Denver-based sport sunglass manufacturer, announced today, that it is increasing its support of the expedition to raise awareness of global warming.

Optic Nerve, the Denver-based sport sunglass manufacturer, will preview a new 2011 polarized eyewear collection at the 2010 Summer Outdoor Retailer show in Salt Lake City, UT next week.