New Venture Leverages Design Capabilities of GCI Outdoor with Manufacturing Capacity and Financial Strength of RIO Brands
GCI Outdoor Inc. and RIO Brands proudly announce the company launch of Integrity Outdoor Brands, a joint venture bringing the industry’s top innovator GCI Outdoor together with RIO Adventure and San Angelo, the high profile sporting goods and hunting divisions of RIO Brands. RIO Brands will spin off its sporting goods division and inject it, along with substantial capital, into Integrity Outdoor Brands to support an aggressive long term growth strategy. The formal closing of the joint venture agreement was December 31, 2008.