jeff Weidman

The Heiden/Weidman Group has joined the Sparc Retail team to develop integrated brand strategies for clients in the outdoor industry.

Jim Heiden and Jeff Weidman, well-respected members of the outdoor industry, announced today that they have formed the Heiden/Weidman Group to help outdoor, paddling, cycling and ski companies identify and implement socially and environmentally responsible business solutions. As strong proponents of sustainability, Weidman and Heiden believe that “the only possible guarantee of the future is responsible behavior in the present.”