Jen Gurecki is the co-founder and CEO of Coalition Snow, a woman-owned and operated ski and snowboard company. She also founded Zawadisha, a social enterprise whose mission is to provide small loans to rural Kenyan women to finance their livelihoods.
In 2018, Jen cycled across the continent of Africa, where the idea for Sisu Magazine was born. She serves as the Editor for Sisu, a quarterly mag whose mission is to uncover the untold stories of the outdoors.
Jen has a master’s degree from Prescott College and dropped out of their PhD program when she realized that being a CEO was more productive than being a grad student. She’s been featured in Forbes Magazine, Huck Magazine, and most recently Entrepreneur Magazine as one of the top 50 Most Daring Entrepreneurs. She spends her evenings recording the podcast Juicy Bits and reminiscing about the time she turned down an offer from Bodie Miller to buy Coalition Snow on the television show Adventure Capitalists.
A recent study from Stanford University proves what women entrepreneurs in the outdoor industry have suspected for years: Gender bias is destroying our bottom line.